K-pop continues to grow worldwide, but not every talented group gets the spotlight they deserve. While major names like BTS, BLACKPINK, and Stray Kids dominate the charts, many groups with amazing vocals, choreography, and concepts remain underrated. In 2025, it’s time to look beyond the top-tier idols and give love to the hidden gems of K-pop. These groups have been working hard, gaining loyal fanbases, and producing music that deserves more recognition.
Whether you’re new to K-pop or looking to discover your next favorite group, here are 10 underrated K-pop groups you should definitely stan this year.
1. Xdinary Heroes
Xdinary Heroes, under JYP Entertainment, is a band that brings something fresh to the K-pop scene. With real instruments, high-energy rock-inspired music, and powerful live performances, they’re not your typical idol group. Although they debuted in 2021, they’re still flying under the radar compared to other JYP acts.
In 2025, the group continues to evolve with bold concepts and genre-blending tracks. Their latest releases show a deeper, more mature sound that blends rock, synth, and emotional lyrics. If you’re tired of the same pop beats, Xdinary Heroes might be the perfect group to shake up your playlist.
2. DreamNote
DreamNote is a girl group that deserves far more attention than they get. They debuted in 2018 but faced lineup changes and limited promotions early on. Despite the challenges, they’ve consistently delivered catchy songs and charming performances.
Their 2025 comeback features a dreamy retro-pop sound mixed with upbeat choreography and stunning visuals. The members have grown so much in confidence and stage presence, showing just how far they’ve come. DreamNote is a feel-good group with strong potential, and stanning them now means you get to support their well-earned rise.
3. ONEUS
ONEUS has been releasing powerful performances and unique concepts since their debut in 2019, yet they’re still considered underrated compared to other boy groups of their generation. Known for combining traditional Korean elements with modern K-pop, ONEUS stands out with theatrical stages and creative storytelling.
In 2025, the group continues to experiment with visuals and music styles, making each comeback feel like a new experience. Their fan interactions are also top-tier, showing genuine connection with their global audience. If you’re into epic stage presence and artistic visuals, ONEUS deserves a spot on your stan list.
4. PIXY
PIXY is a girl group known for their dark fantasy concept and mystical storytelling. They bring a bold and edgy energy that contrasts with the bright image many girl groups typically follow. Despite their unique style, they haven’t received the mainstream recognition they deserve.
With their 2025 comeback, PIXY introduces an even more refined concept with deep lyrics and sharp choreography. Their use of fantasy themes and strong visuals creates a captivating atmosphere you can’t look away from. If you’re into mysterious concepts and powerful girl crush vibes, PIXY is definitely a group to watch.
5. BDC (Boys Da Capo)
BDC might not be on everyone’s radar, but this trio from Brand New Music has been consistently releasing quality music since their debut in 2019. Known for their vocal harmonies and smooth R&B-style tracks, they bring a mature sound to the K-pop scene.
Although they aren’t constantly in the headlines, their discography is filled with underrated gems. Their 2025 mini-album features heartfelt ballads and well-produced mid-tempo songs that showcase their emotional depth. BDC is perfect for fans who appreciate vocal talent and meaningful lyrics.
6. Rocket Punch
Rocket Punch debuted in 2019 under Woollim Entertainment, and while their music is always high-quality, they’ve often been overshadowed by bigger groups. Their sound ranges from energetic bubblegum pop to synth-heavy retro beats, always paired with bright visuals and fun concepts.
In 2025, Rocket Punch continues to explore bold fashion and futuristic aesthetics. They’ve matured in their style and sound, showing more versatility with every comeback. The group has a loyal fanbase that continues to grow internationally, and if you’re looking for a refreshing girl group with colorful energy, Rocket Punch is the one.
7. WEi
WEi is a six-member boy group formed by OUI Entertainment, featuring members who already had strong pre-debut exposure through survival shows. Despite this, they’ve remained somewhat underrated in the wider K-pop market.
Their 2025 music blends EDM, pop, and R&B, giving fans a well-rounded discography. Each member brings a different charm, from powerful rap lines to sweet vocals. They’ve also shown steady improvement in their live performances and fan content. If you enjoy a mix of charisma and emotional depth, WEi deserves your attention.
8. PURPLE KISS
Under RBW, the same company behind MAMAMOO, PURPLE KISS is a self-producing girl group with impressive musical talent. From writing lyrics to choreographing routines, the members are heavily involved in their creative process. Despite this, they still fly under the mainstream radar.
Their 2025 concept explores a more experimental side, fusing dark pop with theatrical visuals. The group excels in storytelling through music videos and stage performances, making them one of the most artistic girl groups today. If you want to stan a group with real musical and artistic depth, PURPLE KISS is the perfect pick.
9. ATBO
ATBO (short for “At the Beginning of Originality”) is a newer group under IST Entertainment that debuted in 2022. Although they had a solid start, they’ve struggled to break through in a crowded market. But their talent is undeniable.
In 2025, ATBO has found their stride with a more polished and mature sound. Their recent songs blend dance-pop and R&B with strong vocal performances. Their choreography is sharp, and their visuals have been upgraded with each release. If you’re looking for a rising boy group with massive potential, ATBO should be on your list.
10. Billlie
Billlie is known for their quirky concepts, complex lore, and genre-defying music. They’re managed by Mystic Story and have been slowly building a strong cult following. Their discography includes everything from experimental alt-pop to emotional ballads.
This year, Billlie has pushed their creativity even further. Their 2025 comeback focuses on themes of dreams and identity, with layered lyrics and artistic visuals. What makes them special is their ability to challenge the norms of K-pop while staying true to their unique identity. If you’re someone who loves exploring hidden meanings and conceptual artistry, Billlie is a group you’ll love stanning.
Bottom line
These 10 underrated K-pop groups are proof that talent, hard work, and creativity go far beyond the mainstream. While they may not always top the charts, their music, concepts, and personalities shine in their own ways. In 2025, the K-pop scene is more diverse and exciting than ever, and supporting these underappreciated gems helps ensure the industry remains rich with variety.
Stanning an underrated group can also be more rewarding, as you get to watch them grow, connect more deeply with fellow fans, and be part of a supportive community from the ground up. So give these artists a listen, follow their journeys, and maybe you’ll find your next K-pop obsession among them.
