In 2025, K-pop idols continue to dominate not only the music world but also the global fashion and beauty industries. Their influence now extends far beyond the stage as they partner with world-renowned brands as global ambassadors. These partnerships showcase the idols’ international appeal and how the power of K-pop has become a key force in shaping global trends. In this article, we explore 10 K-pop idols who became global ambassadors in 2025, representing everything from luxury fashion houses to eco-friendly skincare lines.
1. NewJeans’ Hanni for Gucci
Hanni from NewJeans made headlines in early 2025 when she was officially announced as a global ambassador for Gucci. Known for her fresh style and effortless charm, Hanni perfectly fits Gucci’s modern yet classic aesthetic. Her appointment reflects the brand’s growing focus on youth culture and its strong push into Asian markets. Gucci has featured her in global campaigns that appeared in top fashion magazines and billboards from Seoul to New York. Hanni’s influence among Gen Z has helped Gucci stay relevant in the fast-evolving fashion scene.
2. BTS’ Jimin for Dior
Jimin from BTS continued his fashion legacy in 2025 by renewing and expanding his role as a global ambassador for Dior. His presence in Dior’s campaigns has become iconic, blending elegance with edge. This year, Jimin became the face of Dior’s latest men’s fragrance line, which saw record-breaking sales in Asia and Europe. His appearances at Paris Fashion Week and close relationship with the brand’s creative director have strengthened his status as a fashion icon on a global scale. Jimin proves that his star power goes far beyond the K-pop world.
3. BLACKPINK’s Rosé for Yves Saint Laurent (YSL)
Rosé of BLACKPINK remains a global fashion powerhouse in 2025. As the face of YSL, she continues to turn heads with every campaign and runway appearance. This year, she starred in YSL’s new campaign for its signature handbags and cosmetics, which received widespread acclaim for its sleek visuals and artistic direction. Her unique voice, both musically and visually, aligns perfectly with YSL’s bold identity. Rosé’s long-standing relationship with the brand has helped solidify its influence among young, fashion-forward audiences around the world.
4. Stray Kids’ Hyunjin for Versace
In 2025, Hyunjin from Stray Kids became a global ambassador for Versace, marking a new chapter in the brand’s dynamic marketing strategy. With his sharp visuals and fluid sense of style, Hyunjin brings a fresh energy to Versace’s luxury image. His debut campaign for the brand, featuring bold colors and experimental fashion, was praised by fans and critics alike. Hyunjin’s rise in the fashion world highlights how K-pop idols are now central figures in luxury branding and global pop culture.
5. IVE’s Wonyoung for Miu Miu
Jang Wonyoung from IVE has become a familiar face in high fashion, and 2025 saw her officially named as a global ambassador for Miu Miu. Her youthful elegance and refined image align seamlessly with the brand’s playful yet sophisticated style. Wonyoung starred in Miu Miu’s spring/summer campaign this year, which gained viral traction online. With millions of fans across Asia, Europe, and the Americas, her partnership with Miu Miu proves the power of K-pop idols in global brand storytelling.
6. TXT’s Yeonjun for Balmain
Yeonjun of TXT took the fashion world by storm in 2025 as he joined Balmain as a global ambassador. Known for his edgy looks and fearless approach to fashion, Yeonjun became the centerpiece of Balmain’s latest menswear campaign. His high-fashion editorial shoots and front-row appearances at Paris Fashion Week helped amplify Balmain’s brand identity to a younger, trend-conscious audience. Yeonjun’s growing influence in both music and fashion cements him as one of the leading male style icons of his generation.
7. LE SSERAFIM’s Kazuha for Bvlgari
Kazuha from LE SSERAFIM continued her elegant ascent in 2025 when she became a global ambassador for Bvlgari. Her graceful image and classical ballet background bring a touch of refinement that aligns beautifully with the jewelry brand’s luxurious tone. Kazuha starred in Bvlgari’s global campaign for its Serpenti collection, which was shot in iconic European locations. Her soft yet powerful presence in the campaign has helped Bvlgari connect with both younger customers and high-end collectors in Asia and beyond.
8. SEVENTEEN’s Mingyu for Prada
SEVENTEEN’s Mingyu added to his growing list of achievements by becoming a global ambassador for Prada in 2025. Known for his tall frame and charismatic charm, Mingyu brings sophistication to the Italian brand’s modern collections. Prada’s choice to work with Mingyu reflects the global appeal of male K-pop idols in driving fashion trends. His involvement in the brand’s fall/winter campaign helped boost visibility and sales, especially in Southeast Asia and Latin America where SEVENTEEN has a massive following.
9. aespa’s Karina for Givenchy
Karina from aespa took her fashion career to new heights this year by becoming the global ambassador for Givenchy. Her futuristic beauty and AI-inspired group concept match Givenchy’s bold and innovative direction. In 2025, Karina headlined the brand’s campaign for its latest accessories and high-end streetwear line. Her powerful visuals and digital-savvy fanbase helped Givenchy increase engagement across social media platforms. Karina’s partnership shows how brands are leveraging K-pop stars to stay ahead in the digital fashion era.
10. EXO’s Kai for Armani Beauty
Kai of EXO made a strong return to the spotlight in 2025 as the new global face of Armani Beauty. Known for his smooth charisma and stylish image, Kai’s partnership with Armani brings an artistic flair to the luxury beauty market. He starred in campaigns for both men’s fragrance and skincare, which resonated with fans and beauty enthusiasts worldwide. Kai’s versatility as both a performer and model makes him an ideal fit for a brand like Armani that values classic elegance and innovation.
Bottom line
In 2025, the global ambassador roles held by K-pop idols demonstrate the growing influence of Korean entertainment in shaping fashion, beauty, and luxury markets. These partnerships are more than just celebrity endorsements; they represent cultural bridges that connect global audiences. As K-pop idols continue to lead the way in music, fashion, and global branding, their roles as ambassadors will only become more influential in the years to come.
Each idol on this list has proven that their impact goes far beyond the stage. They are not just performers but global icons who are redefining what it means to represent a brand in the 21st century. Keep watching because the next big ambassador might just be your favorite K-pop star.
