Taiwan’s fashion scene is booming, with many exciting brands making waves both locally and internationally. Let’s take a look at 10 of the most popular Taiwanese fashion brands in 2024. These brands offer a mix of styles, from streetwear to high-end fashion, and are loved by fashion enthusiasts across Taiwan and beyond.
1. PHANTACi
PHANTACi is a global fashion label that has become one of Taiwan’s most recognizable brands. Co-founded by Taiwanese superstar Jay Chou, PHANTACi blends street culture, music, and art to create unique and stylish clothing. The brand is known for its creative designs that often feature magical and nostalgic elements. PHANTACi’s popularity extends beyond fashion, as they have recently entered the metaverse with a virtual space called “PHANTACi Peninsula.” This move shows how the brand is staying ahead of trends and embracing new technologies.
2. plain-me
plain-me has grown from a small office to become one of Taiwan’s top iconic fashion brands. They sell both their own branded apparel and lifestyle products from over 200 brand partnerships worldwide. What sets plain-me apart is their focus on educating customers about lifestyle and fashion through innovative seminars and articles. They were also one of the first Taiwanese fashion brands to successfully integrate online and offline shopping experiences, making them a leader in the industry.
3. Guerrilla Group
Guerrilla Group is a brand that stands out for its unique approach to fashion. Drawing inspiration from science fiction movies, games, and anime, they create clothing that looks futuristic but is still practical for everyday wear. The brand is known for using unusual materials and telling stories through their collections. Recently, they’ve been expanding their style beyond sci-fi, with new collections inspired by street racing and even Buddhist monk bags. Guerrilla Group’s creative approach makes them a favorite among those looking for something different.
4. MOUGGAN
MOUGGAN, which sounds like the Taiwanese word for “different,” is a brand created by fashion influencers Daman & Dali. These twin sisters each bring their own unique style to the brand, resulting in clothing that’s simple yet distinctive. The brand focuses on low-key colors but adds unique details to make each piece special. MOUGGAN’s goal is to help people express their individuality through fashion, making it popular among those who want to stand out subtly.
5. Lativ
Lativ is a brand that has become hugely popular in Taiwan for its affordable, quality basics. Inspired by brands like Uniqlo, Lativ creates clothing that’s perfect for Taiwan’s warm climate. What makes Lativ special is its focus on online sales. In fact, in 2011, it was the top-selling online clothing brand in Taiwan. Lativ’s success comes from offering simple, comfortable clothing at reasonable prices, making fashion accessible to everyone.
6. AIR SPACE
AIR SPACE started as a small shop in Taipei’s famous Shilin night market and has grown into a major fashion brand. They’re known for creating trendy, affordable clothing that appeals to young people. What sets AIR SPACE apart is their in-house design team, which allows them to create unique styles that can’t be easily copied. They also offer a wide range of sizes, making fashion accessible to people of all body types. AIR SPACE has expanded beyond Taiwan and now has stores in several Asian countries.
7. PAZZO
PAZZO is one of the most well-known online fashion brands in Taiwan. Founded in 2010, it quickly became popular for its fresh, everyday style that resonates with many young women. The brand is always coming up with new collaborations and product lines, including beauty products. PAZZO’s goal is to make fashionable items that fit naturally into people’s daily lives, which has helped them build a large and loyal customer base.
8. MEIER.Q
MEIER.Q is a brand that focuses on creating simple, timeless clothing. Their philosophy is “Create a Simple Lifestyle,” and this is reflected in their designs. The brand aims to make clothes that look good for a long time, not just for one season. MEIER.Q’s clothing is known for being both stylish and practical, perfect for busy city girls who want to look good without too much effort.
9. MERCCI22
MERCCI22 was created by well-known fashion blogger Hanna Niu in 2017. The brand reflects Hanna’s love for European and American fashion, with a focus on stylish and sexy designs. Since its launch, MERCCI22 has grown quickly and even started its own sub-brands. The brand is also known for regularly holding charity events, showing that they care about more than just fashion.
10. Nagumo miyuki
Nagumo miyuki is a brand managed by Japanese fashion leader Miyuki, who has over 10 years of experience in the fashion industries of Japan and South Korea. The brand, established in 2018, focuses on high-quality, fashionable clothing that follows current trends. What makes Nagumo miyuki special is the personal touch – the manager is involved in every design, ensuring that each piece helps modern urban women create a unique style, whether for work, leisure, or dating.
Conclusion
As we move further into 2024, it’s exciting to think about what’s next for these brands and for Taiwan’s fashion industry as a whole. Will we see more Taiwanese brands expanding globally? How will they continue to innovate and stay ahead of trends? One thing is clear: Taiwan’s fashion scene is vibrant and diverse, with brands that cater to all sorts of styles and preferences.