Managing leads and client relationships is essential for success in modern real estate. With more buyers searching online and expecting fast responses, agents need smart tools to stay competitive. Real estate CRM software helps organize contacts, automate follow-ups, track deals, and improve productivity. In this guide, we explore the top 10 real estate CRM software for agents that can help streamline workflows, boost conversions, and grow your business.
1. Follow Up Boss
Follow Up Boss is widely regarded as a top CRM for agents focused on fast lead response and conversion. What sets it apart is its powerful communication hub that consolidates messages, calls, and emails from 250+ lead sources like Zillow and Realtor.com into a single inbox, making it easy to take action fast. It’s built for teams and agents who want reliable lead routing, task automation, and intuitive follow-up tools all designed to reduce lead leakage and increase conversions.
2. Wise Agent
Wise Agent strikes the perfect balance between power and simplicity, offering lead management, drip campaigns, and transaction coordination all without breaking the bank. Built specifically for agents and brokers, this CRM includes marketing automation, contact organization, and integrated follow-up tools that keep you top-of-mind with clients. Many agents appreciate its flat-rate pricing and free 14-day trial, which lets you test all features before committing. Whether you’re a solo agent or managing a small team, Wise Agent is a strong all-in-one choice.
3. IXACT Contact
IXACT Contact is designed as a straightforward, all-in-one real estate CRM and marketing tool that helps you stay organized and engaged with your sphere. It offers automated drip campaigns, customizable templates, and built-in follow-up reminders so you never miss an opportunity. Agents love its ease-of-use and how it helps nurture long-term relationships with past clients, a key component of a successful referral-based business. It’s a great option if you want a CRM that handles both contact management and consistent outreach without complexity.
4. Real Geeks
Real Geeks combines a CRM with lead generation tools and an IDX-enabled website, making it a popular choice for agents who want an integrated system. The platform captures leads from ads and website forms, then tracks and nurtures them through the sales cycle. Real Geeks also provides automated follow-ups and detailed analytics so you can see what’s working and what’s not. Its bundled approach lets you manage everything from acquisition to closing in one ecosystem, which saves time and keeps your business streamlined.
5. Zoho CRM for Real Estate
Zoho CRM isn’t just a general CRM; it has vertical solutions tailored for real estate pipelines and workflows. It supports contact and lead management alongside intuitive sales automation and reporting tools. Agents particularly like its customizable dashboards and integration with other Zoho apps, helping them track deals, manage calendars, and automate outreach from a central platform. With flexible pricing and scalability, Zoho CRM works well for solo agents and growing teams who want a robust, customizable CRM without overspending.
6. LionDesk
LionDesk is a budget-friendly real estate CRM that’s especially attractive for solo agents and small teams. It includes AI-assisted lead follow-ups, automated text and email campaigns, and built-in click-to-call features, all designed to help you stay in touch with prospects efficiently. The CRM also provides task reminders and performance insights so you can fine-tune your processes. Starting at a competitive price point with a generous free trial, LionDesk is ideal for agents looking to boost productivity without heavy investment.
7. BoomTown
BoomTown is a premium, all-in-one CRM and marketing platform built for growth-oriented agents and teams. Beyond lead management, it offers predictive insights, automated workflows, and a beautifully designed IDX website that captures and converts leads. It’s excellent for larger teams that want deep analytics, automated marketing campaigns, and end-to-end visibility into their sales pipeline. BoomTown’s robust features help agents build stronger pipelines and close more deals with less manual effort.
8. Lofty
Lofty is a flexible real estate CRM with a focus on lead nurturing and pipeline visibility. It brings essential tools like contact management, follow-up automation, and landing page creation into an easy-to-use interface. Agents benefit from its visual pipeline, which simplifies tracking deals from first touch to close. While it doesn’t have as many bells and whistles as some enterprise platforms, Lofty’s clean UX and core CRM features make it a great choice for agents who appreciate simplicity without compromising performance.
9. Agile CRM
Agile CRM is a versatile CRM solution that works well for real estate agents who want advanced automation without complexity. It delivers contact and deal tracking, marketing automation, email campaigns, and task scheduling all in an integrated platform. Agile CRM also includes AI-assisted follow-ups and customizable pipelines, so you can tailor it to your specific workflow. Its free tier and affordable plans are appealing for newer agents or smaller teams looking to grow without huge software costs.
10. Pipedrive
Pipedrive isn’t real-estate-specific, but it’s become popular with agents due to its user-friendly pipeline management and customization. It’s built around visual deal pipelines and helps you track every stage of your sales process at a glance. With automations, email tracking, and integration with key tools you already use, Pipedrive helps you stay organized and responsive. Its simplicity makes it a great option for agents new to CRM systems who want to manage contacts, conversations, and deals efficiently.
Conclusion
Choosing the right CRM depends on your business size, budget, and workflow needs. The best real estate CRM software should help you capture leads, automate communication, and improve client relationships without adding complexity. Whether you are a solo agent or managing a team, investing in the right CRM can significantly improve efficiency and sales performance. Explore the options above and start testing platforms that match your goals.